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Search Engine Optimisation
Edinburgh

Digital Marketing Solutions For Your Your Business

Your Online Success Starts Here

SEO

We make sure you appear in front of potential customers searching on Google.

ANALYTICS

Straightforward, clear, reporting showing you the progress we make on your behalf.

Conversion

We make sure your investment in digital marketing pays off with an attractive ROI.

Social media

So many platforms, but we’ll make sure you aren’t wasting time and money on the wrong ones.

Technical SEO

We ensure your website is configured so Google loves it and rewards it.

Let’s work together for your online success

We help you to grow your business

If your online marketing is under-performing you are leaving money on the table. Every day, week, and month potential customers are searching on Google for your service or products. If they aren’t finding you that revenue is going to your competitors. Building a strong presence in the search engine results is vital for a business to survive and thrive. Standing still is not an option – companies big and small need to take an affirmative attitude to reaping the benefits that go with high rankings on Google.

Call us right now on 0131-278-0700.

We help local business owners with their online visibility

Free Website & SEO Analysis

We look at websites every single day. We have been working for years moving sites to the top of the search engines. We know a thing or two, and are very good at what we do.

Let us use our expertise to provide you with a free website and Google presence analysis. We’ll take a hard look and give you an honest assessment of the good, the bad, and the ugly. We’ll even give you a few pointers to help you improve things. If you want to go deeper, we can talk about that too, and see if there is value in working together.

How we work

We have years of experience in helping local businesses punch above their weight and win the online battle for customers. If you want to make a positive change, or help maintaining a market position that is under threat, get in touch. We speak in normal language, and we won’t try and dazzle you with geek speak. You want results, we understand that. We are a small company, and focus intently on helping those we choose to work with. We only take on new partners if we are confident we can make a significant difference to them.

What Is SEO and How Does It Work?

The purpose of SEO is to get your website ranking well on Google for the phrases your customers are most likely to be searching for. The mechanics of the process essentially boils down to a combination of the content and technical factors on your website pages, and ensuring that your site has high quality and relevant references to it from other websites.

It is an ever-changing field, as Google continually makes changes to their algorithms, so it is important to only use an SEO professional who is up to date with Google’s requirements, and who can keep your website safe and free from a Google penalty. We spend hours each week testing and learning, ensuring once we get our clients ranking well we can keep them there.

My Site Is Stuck In The Rankings – Does It Have A Google Penalty?

Indicators that your website has a penalty from Google can include, notification in Google Search Console that your site has received a Manual Action, your site has suddenly dropped to page 5 or 6 of the Google search results, or no matter what you do you can’t get above positions 7 – 9 on the first page of Google and keep bobbing between the bottom of page one to the middle of page two.

Fortunately over the years we have recovered and unstuck many websites that have been penalised by Google, and they typically end up performing better than ever. You need to get it dealt with expertly to stop losing revenue, and recover potential reputational damage to your business.

Is It Worth Investing In SEO?

Your customers are looking on Google, and the sites that are the top are getting their business, so ideally that is where you want to be. However, if we don’t think it’s worth your while investing in SEO we won’t take you on as a client. This is part of our intake/assessment process, and ensures that we only work with businesses who we are confident we can significantly help.

Not every situation is optimal for SEO and sometimes you are better spending your money on other areas such as Google Ads or Facebook marketing. We’ll give you a straight and honest answer (we don’t do Facebook or Google Ads, but if it is the right thing for your business we’ll tell you).

Which Is Better – SEO or PPC?

The majority of search visitors skip over the paid ads and click on the natural search results, which are generally viewed as more trusted. Both SEO (which focuses on getting your site in the regular Google listings) and Pay-Per-Click have their place in marketing. PPC can be good to get your business a quick boost on Google but once the money stops so do the enquiries and visitors to your website.

Organic rankings on the search engines can take longer to achieve but if done properly they can be maintained for years giving you a consistent flow of visitors to your website, resulting in sustainable and growing opportunities for your business. For the long-term health of your business organic SEO should be a priority. We focus on organic SEO, not paid ads.

Get in touch with us

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